Domains Are Great To Build Sustainable Businesses On The Internet?
Here we will see why you need your own domain.
Many people are happy to build their websites at free hosting platforms because there are well.. free. But when you build your website on a free platform, you are not building your own business really, you are building the business of someone else. The reality is: the content published at sites other that yours could vanish without warning and without explanations as it happened several times in the past. If you do this, take the precaution of at least generate backup files for all the content you publish elsewhere.
Free Publishing Platforms Sometimes Are Very Hostile Environments
Rules are tighttening for all the free hosting platforms as spammers like to game Google acquiring links in an artificial way. Spammers will use any webapage they find to post links on them to climb in the Google search engine, as this search engine values links and as a result of that is that every day, pages that have nonsense in them appear on this sites. Tired of this kind of abuse, this properties have changed their policies and now some are very tough:
Hubpages
Hubpages will mark as "low quality" and unpublish any pages that is marked as so by moderators. Also, some popular niches are screened and if you have links to ebook sites or affiliate sites, those pages will be unpublished.
Squidoo
Squidoo has banned some topics as they were very popular for spammers. If you publish pages related to these, you could find that your pages dissapear unexpectedly. It sucks when all your work is deleted for any reason.
Wordpress
Wordpress has not banned categories, but they are trying to ban affiliate. If Wordpress find even 1 affiliate link, they will delete all your website. I read a case of a woman that had a 200 pages Wordpress site, only to see it dissapear completely after she placed 2 affiliate links on them.
Having your own domain gives you the liberty to publish your content without fear of deletion and knowing that the links you acquire with time will help you get more and more traffic. When somebody links to you, they do it using your domain name and even if you move your page, your domain will be same. It is know that traffic from domains is larger than any website, including Google and Youtube as many people travel from site to site through links. If you get a lot of traffic through links to your web 2.0 properties and the content gets removed, you will lose all that traffic even if you had a backup of your content and manage to publish it somewhere else, so why don't help you own domain authority with those links?
Domains And Branding
Domains have a much more important tale to tell. They allow to "Brand" your site allowing you to get the most powerful for of type in traffic. You get type in traffic is people go directly to the address bar of their browsers and type your domain name and in the beginning of the Internet, you could get this kind of traffic with generic domains that had a high number of searches at Google.com because that means a topic is popular. Those names got very valuable as business.com which was sold for 7 million dollars and were snapped very fast. Today the only meaningful way to get type in traffic is branding your domain.
There are two tricks to brand a domain effectively and these are: Get a short name and avoid generic domains. The short name should subtly evoke something about the brand and avoid generic domains as they are difficult to convert into a valuable brand. Search engine specialists will suggest registering your domain with keywords as Google favours pages that have the exact match domain in them, but those usually are not easy to brand, so the best advice is to register a brandable domain along a SEO domain and use each site a the most precise use you could. The SEO site could be a blog and the brandable site could be a flash site will all the bells and whistles you want and you can get the best of both worlds.
Get your own domain as soon as possible.
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